INSIGHTS

Practical notes on protecting brands and technology in China.

Practical guides on Chinese trademark, patent, and IP practice, written by the ONECHINE team for brand owners, in-house counsel, and foreign law firms. General information, not legal advice — for a read on your specific matter, contact us.

China's First-to-File Trademark System: File Before You Enter

China grants trademark rights to the first party that files, not the first that uses. What that means for foreign brands, the subclass trap, and a practical filing sequence.

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Madrid Protocol vs. Direct National Filing in China

Madrid designations are cheap and centralized; direct filings give subclass control and cleaner enforcement paperwork. How to choose, and the hybrid strategy we recommend.

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Timeline and Cost of Registering a Trademark in China

What a Chinese registration actually costs, how long each stage takes, and the renewal and non-use clocks that keep running after the certificate issues.

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How to Respond to a CNIPA Trademark Refusal

The review deadline is 15 days from receipt — one of the shortest in Chinese IP practice. Refusal types, the arguments that work, and the parallel moves that win.

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Trademark Squatting in China: How to Get Your Brand Back

Opposition, bad-faith invalidation, non-use cancellation, or a negotiated buy-back: four recovery routes, how to choose between them, and how to prevent the sequel.

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Recording Your Trademark with China Customs (GACC)

China Customs seizes counterfeits on export as well as import — but active protection effectively requires a GACC recordal first. How it works and what happens after a seizure.

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