Well-known Trademark Strategy, Brand Diagnostics, Special Marks
Peking University School of Law
Chinese (Mandarin)
Yu Cheng serves as a special consultant at ONECHINE, having practiced IP law since 2004 and as an individual member of INTA. His notable domestic clients include Nongfu Spring, Mengniu Dairy, Lai Yi Fen, and others. International clients include Off White, Black Yak, and Graceclub. His expertise covers well-known trademark determinations, proof marks applications, special marks applications, and enterprise brand analysis and diagnostics.